Culinary and F&B consultant · Agra · engagements pan-India

I don’t just create food. I build F&B systems that work.

Pre-opening, menu engineering, food safety and margin, for hotels, resorts, restaurants, cafés and QSR brands. In professional kitchens since 2010. Delivered now as a documented eight-step engagement.

Chef Ashish Chandel plating a dish on the kitchen pass

15+

Years in hospitality

6

Hotel openings led

63

Countries travelled to study how people eat

4

Pre-opening hotel brands

Westin · Four Points by Sheraton · Hyatt Regency · Radisson Blu

Three ways owners use me

Most engagements start as one of these and grow into the next. The scope is written down before anything is bought.

Pre-opening and mobilisation

Kitchen layout signed off, equipment schedules, licences, a hiring plan, and a full service rehearsal before day one.

Menu engineering and costing

Recipe cards, yield tests, plate costing, and a menu mix built to move margin rather than covers.

Café and QSR launch

Compact formats: throughput modelled against your real peak, SKU discipline, and a training pack a franchisee can run alone.

Four phases, eight steps

The short version. The full method, with what you receive at each step, sits one page deeper.

Diagnose

Audit and brief · Concept and positioning

Design

Kitchen and layout · Menu architecture

Document

Costing and pricing · Recipes and SOPs

Deliver

Team and training · Handover and review

The food at the end of it

The costing sheets, the recipe cards and the station checklists all exist for one reason: so that this arrives the same way on a quiet Tuesday as it does on a full Saturday.

Case study

An island opening, delivered on the announced date


Problem

A fixed launch date already given to the trade, a team still being hired, and a supply chain that ended at the port.

Solution

The menu was written to what the island could reliably land. Procurement was sequenced backwards from the opening date, and trials ran three weeks early, while problems were still cheap to fix.

Result

The resort opened on the date it was announced, with a full menu and a team that had already run a complete service.

Selected experience


Eight Continents Hotels & Resorts

Radisson Blu

The Westin

Hyatt Regency

Four Points by Sheraton

Celebrity Cruises

The Park Hotels

Zone by The Park

Brands worked with

A selection of the cafés, restaurants, QSR outlets and hotels I have led or consulted on, alongside a number of smaller outlets across north India.

  • Eight Continents Hotels & Resorts logo

    Hotel group. Corporate F&B leadership and six openings across India and Zanzibar.

  • Arif Castles logo

    Hotel. Re-opening after renovation: gap audit, menu reset and retraining.

  • Rooftop cafe. Concept, build and a calorie-counted menu aligned to FSSAI labelling.

  • The Mad Kitchen logo

    QSR takeaway hub. Concept, menu, kitchen planning and operational systems.

  • Multi-outlet brand. Kitchen planning, layout, menu planning, staffing and SOPs.

  • 2nd Wife logo

    Fine dining and lounge. Menu and kitchen consultancy.

  • Wardaa logo

    Restaurant. Concept and menu consultancy.

  • 3C's Cafe logo

    Cafe. Concept, menu and kitchen setup.

  • Tech Shake logo

    Beverage-led compact format. Founded and operated.

  • Tea, Coffee & Snacks logo

    Compact QSR format. Concept and menu.

What owners say afterwards

Notes from the pass

Short pieces on food cost, menu engineering, pre-opening and food safety.

  • Empower People Recover Faster

    Empower People Recover Faster

    So when something goes wrong, the question should not always be: “Who is the manager?” It should be: “Who can make this right?” That is where empowerment become

    Read

  • 3 Signs of a Dirty Restaurant

    3 Signs of a Dirty Restaurant

    3 Signs of a Dirty Restaurant That Guests Notice Before You Do 👀 A restaurant can have a good inspection score, a beautiful menu, and an impressive dining room — but guests often judge cleanliness through the small details. Here are 3 things I look at first when assessing a restaurant: 1️⃣ WATCH THE STAFF…

    Read

  • Why luxury hotels still fail at basic food safety

    Why luxury hotels still fail at basic food safety

    Part three of the Five-Star Paradox. Inspection readiness lasts one day. Food safety culture lasts every day.

    Read

Tell me about the project

Send the format, the city, and where you are in the timeline. You get a reply within two working days.

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